Google Data Studio Consulting

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The Impact of Data Analysis and Data Visualization

The data analytics industry is growing at an alarming rate. For most businesses, web analytics is a thorny subject, but despite how difficult it appears, it holds the key to the success of businesses. The profitability, growth, and continuity of businesses today are dependent on how data is utilized. 

Digital marketers and growth marketers today have been subjected with the task of understanding and interpreting data for business owners. However, there is more data derivable from a single visit to a website than ever before. 


How can a business owner make sense out of this data? The onus falls on the brilliance and efficiency of a Google Data Studio consultant


What is Google Data Studio?

Google Data Studio is a data visualization tool that allows you to create interactive dashboards and beautiful reports that inspire smarter business decisions.


You don’t want to sit on information from Google Analytics, Adobe Analytics, Mixpanel or something similar. Gaining insights and recommendations out of available website data is an essential aspect of marketing. If you intend to make sense of your website’s data, Google Data Studio is the right tool to employ.


With Google Data Studio, you can convert raw data into an appealing and easy to understand report. This data visualization tool enables you to track KPIs and generate periodic reports. There are no limitations with Google Data Studio due to its ability to connect not only to Google products but 3rd party products as well. 


By relying on a Google Data Studio consultant to provide a deep understanding of user behavior and marketing campaigns, web analytics will no longer be a challenge to business owners and digital marketers alike. Google Data Studio eliminates the overwhelming, confusing, and delicate nature of analyzing website data. 


Why Use Google Data Studio?


Do you run a business with an online presence? Does your business generate leads using multiple channels? If the answer to this question is YES, then you should be using Google Data Studio. A web analytics consultant can help you set-up and build these reports. 

If you are unsure of the reasons why you should utilize Google Data Studio, we’ll give you enough reasons:

1. Access To Multiple Data Sources

There are numerous sources that Google Data Studio can extract data from and make sense of it. With Google Data Studio, it becomes easier to pull data from: 

  • Google Analytics

  • Google Search Console

  • AdWords

  • YouTube

  • Big Query

  • And other Google Platforms

Aside from this, there’s also the option to utilize the 3rd party connectors and scrub data from:

  • Stripe

  • AdStage

  • Facebook Ads

  • Facebook Insights

  • Twitter

  • eBay

  • Amazon

  • And many others

In a single view, you have access to all of the data essential to your business.

2. The Customization of The Data

Google Data Studio allows you to see all of your data sources and marketing channels in a single place. Using the same tool, the dashboard can be customized and laid out appealingly. Starting with the colors and aesthetics, to make the data easy on the eyes. 

The data display can also be formatted into presentation charts in the form of bar charts, pie charts, and others. This can also be saved easily to be sent as an email or in PDF. Most importantly, the data can be utilized by a growth marketing consultant to improve ROI. 

3. Real-Time Sharing and Collaboration

Google Data Studio is a time saver if you intend to carry along an entire team. Access can be granted to the team, and they will be able to contribute to the decision-making process while depending on the analytics.

Google Data Studio also provides real-time analytics not only to a single individual but for an entire team with access. Lastly, filtering can be made based on user type, date, source of data, and other elements. 

Get Your Customized Google Data Studio Report

With Google Data Studio, easily access a wide variety of data using partner connectors, turn your data into compelling stories, and share them with your team and stakeholders. Contact me and I can get your customized report today!

 

©2019 by Nathaniel Page