- Nate Page
Pearl Paradise Report: Google Data Studio Dashboard
Updated: Apr 16, 2020
Backstory: The project consisted of creating a Google Data Studio dashboard with the following slides.
Slide One
Analytics
Page Views
Sessions
Users
New users
Revenue
Conversion rate
Device (mobile, desktop, tablet)
Top 25 States for Revenue (United States – Regions) with ability to toggle between top 25 and bottom 25
Slide Two
Funnel
Activation and Retention (pages/session, duration, first time vs returning)
Referral Source with users, CR, revenue and RPU
Top landing pages
Top exit pages
Purchase funnel statistics (add to cart, to checkout, to cart, to order confirmation)
Marketing Dashboards
Slide three
Pay-pay-click Analytics
Conversion Rate & Cost
CPC
AOV
CTR + Impressions
ROAS
Campaigns
Branded keywords
Non-brand ad groups (top performing)
Product Listings
Demographic Data (gender, income, etc)
Slide Four
Products