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Pearl Paradise Report: Google Data Studio Dashboard

Updated: Apr 16




Backstory: The project consisted of creating a Google Data Studio dashboard with the following slides.


Slide One

  • Analytics

  • Page Views

  • Sessions

  • Users

  • New users

  • Revenue

  • Conversion rate

  • Device (mobile, desktop, tablet)

  • Top 25 States for Revenue (United States – Regions) with ability to toggle between top 25 and bottom 25


Slide Two

  • Funnel

  • Activation and Retention (pages/session, duration, first time vs returning)

  • Referral Source with users, CR, revenue and RPU

  • Top landing pages

  • Top exit pages

  • Purchase funnel statistics (add to cart, to checkout, to cart, to order confirmation)

  • Marketing Dashboards


Slide three

  • Pay-pay-click Analytics

  • Conversion Rate & Cost

  • CPC

  • AOV

  • CTR + Impressions

  • ROAS

  • Campaigns

  • Branded keywords

  • Non-brand ad groups (top performing)

  • Product Listings

  • Demographic Data (gender, income, etc)


Slide Four

Products

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©2019 by Nathaniel Page