Pearl Paradise Report: Google Data Studio Dashboard

Backstory: The project consisted of creating a Google Data Studio dashboard with the following slides.

Slide One

• Analytics

• Page Views

• Sessions

• Users

• New users

• Revenue

• Conversion rate

• Device (mobile, desktop, tablet)

• Top 25 States for Revenue (United States – Regions) with ability to toggle between top 25 and bottom 25

Slide Two

• Funnel

• Activation and Retention (pages/session, duration, first time vs returning)

• Referral Source with users, CR, revenue and RPU

• Top landing pages

• Top exit pages

• Purchase funnel statistics (add to cart, to checkout, to cart, to order confirmation)

• Marketing Dashboards

Slide three

• Pay-pay-click Analytics

• Conversion Rate & Cost

• CPC

• AOV

• CTR + Impressions

• ROAS

• Campaigns

• Branded keywords

• Non-brand ad groups (top performing)

• Product Listings

• Demographic Data (gender, income, etc)

Slide Four

Products