Academic and Professional Background
Experienced Web Analytics Consultant and Growth Marketing Manager
Co-Founder, Apipheny.io
January 2020- Present
Identified successful product ideas
Wrote and executed business plans
Collaborated with the product manager
Identified the right marketing channels
Attended industry events
Business Data Analyst, Freelancer
January 2018 - Present
Scoped and led critical projects and partnered with cross-functional teams across the organizations
Assist with the data migration process by analyzing and correcting various data integrity issues and ensuring uniformity across all SQL data fields
Updated client entitlements to broker research by restricting or granting access for clients based on various criteria in Tableau
Delivered business analytics, insights, and guidance to support business decision making
SEO Specialist, Neil Patel Digital
May 2019 - April 2020
Demonstrates resourcefulness and the initiative to lead advanced projects.
Uses reporting, analytics, and trend tools for ongoing search optimization efforts to meet campaign objectives
Assists account managers with client communications around organic search knowledge and recommendations to develop and deliver a clear strategic vision to each client.
Collaborates with Content team and other subject matter experts as necessary and appropriate to provide the best in class services.
Account Strategist, Titan Growth
November 2018- May 2019
Manages the relationship with the client and all stakeholders
Communicates results, expectations, and issues
Discusses and develops SEO/PPC strategy
Assists with reporting
Addresses client questions or concerns
Advocates for our clients success
Growth Marketing Operations Manager, Hitshop
February 2018 - November 2018
Designed and implemented scalable business processes that reduce friction, increase visibility into campaign launches and performance, and improve client experience
Handled pay-per-click advertising campaigns and responsible for managing accounts on search platforms
Managed PPC campaigns simultaneously, from conception to execution, to achieve strategic business objectives that resulted in average cost savings of 27% per client
Researched keywords using Google Ads and conducted pre-submission analysis using KEI formula to determine potential value to gain most search engine traffic
Served data insights by designing and building customizable analytics dashboards via google data studio
Product Marketing Manager, Mitel
January 2015 - November 2017
Developed integrated marketing communications plans for quarterly product launches and digital/mobile offerings
Established formal marketing materials for go-to-market strategy including overviews, solution briefs, PPC, and website content through SEO/SEM
Led the development of major customer-facing knowledge projects, such as product tours, demos, and webinars, resulting in monthly cloud revenue
Established integrated, multi-channel print, web, digital marketing, sales and go to market campaigns for B2B and B2C
Developed creative marketing campaigns with product management, sales, operations, and finance teams
Developed compelling competitive intelligence that effectively conveyed the value message of UCaaS and SaaS to sales team and partners
Coordinated aspects of new product development projects from initial concept to launch
California State University, Chico
August 2010 - December 2014
Bachelor of Science
Business Information Systems
Contact me and I can help grow your business today!
Set-up analytics for most major platforms
Turn your website data into compelling stories of charts and graphs
Expert growth strategy, training, and leadership from a proven growth marketing leader
San Diego, CA, USA
+1-909-229-0795